In appointing a selling agent or a distributor, a manufacturer is effectively sub-contracting the selling function of his business. He may wish to do this for a number of reasons: to take advantage of an agent's local knowledge and established trade connections or to save the cost of having to establish his own selling operation.

As the agent is only an intermediary, he is generally not a party to the contract between the principal and the principal's customer and will not have rights or obligations under it. For most purposes, the agent's acts are treated as those of his principal. A principal company will appoint an agent where direct contact between manufacturer and customer is important (for example, because of bespoke design work or highly specialised after-sales service, which can only effectively be provided by the manufacturer or supplier of the product); or where close control over the methods of marketing is important (for example, because brand image is a crucial factor); or where the manufacturer wishes to retain the financial risk of stock (consignment stock with an agent normally remains the property of the principal).

In most agency relationships the Commercial Agents (Council Directive) Regulations 1993 will apply and it is extremely important that the agency agreement reflects and addresses the principal’s and the agent’s requirements.

At Anassutzi & Co we can support any type of agency agreement. We can truly give you the best option and direction for each case, having only your company’s best interests at heart, at very competitive prices!

Here are some examples of how we helped other businesses:

Case 1: Drafting agency agreement template for a number of clients including chemicals, electronics and retail.
 
Case 2: Advising on specific issues arising out of an agency relationship including compensation of agent on termination and non competition.
 
Case 3: Drafting, negotiating and finalizing a number of different types of agency agreements, including sole, exclusive and international with sole traders or companies.

For more information on how we can help you call us now or email us!

Anassutzi & Co offers solutions putting law into your business context and offers high quality expertise for fixed fees www.anassutzi.com