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1 ASA will have new powers to regulate websites 5
2 New codes for advertising in the UK in force from 1 September 2010: a quick checklist of the key changes 3
3 Contract: letters of intent: use them with caution 9
4 Contract: terms of business and battle of the forms 24
5 Intellectual Property: 3 key issues 15
6 Promote your website: advertising the legal way 27
7 Trading on the internet and key contracts 37
8 Key Legal Issues in Website Design and Development Agreements 62
9 Google Adwords: an advertiser's friend or foe 43
10 Who owns your intellectual property: part 3: other rights 40
11 How to ensure that you own your intellectual property: part 2: copyright 44
12 How to ensure that your company owns its intellectual property instead of your employees or consultants? Part 1: Patents 51
13 3 Easy Steps to a Digital Content Licence 59
14 Copyright, Books and Digitisation 60
15 Does Copyright Exist in a Digital World 75
16 Newzbin and online copyright infringement case 85
17 The Digital Economy Act 2010 105
18 blogs, hosting and lies 88
19 Essential elements in an IP rights licence 103
20 All you should know about Intellectual Property (IP) Audit 130
21 Key Legal Points to consider when launching your business 139
22 Protecting your business - Intangible Assets 114
23 Beware what you say! 99
24 Is outsourcing the end of IP? 130
25 IP rights: strategic battles 756

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